Good Earth UK

6 Jan

Social content

For the past four years, I have contributed to social calendars for TATA-owned brands including Good Earth (UK & US), Tetley (US), Raasa (UK, US, Pol & AUS), and Joyfull (UK). Here are some fun examples of social captions for Good Earth UK. Launching the brand with content like this ulimately helped the fledgling brand grow a cult following and it is now stocked in every UK supermarket. I also came up with the creative wrapper concept and many of the posts for our 2023 “Find Your Personali-tea” campaign.

https://www.instagram.com/p/CohtlkcgtWf/

https://www.instagram.com/p/CqK6gT8Iyba/

https://www.instagram.com/p/CAC5fm0nnj_/

https://www.instagram.com/p/CoPQB97gbSs/

https://www.instagram.com/p/CO0D0RCrPh_/

https://www.instagram.com/p/CHFwkFKJrnE/

https://www.instagram.com/p/CCYPIoUpovE/

https://www.instagram.com/p/B_h-1WIH3_v/?img_index=1

https://www.instagram.com/p/B_mMbjRHw6G/

https://www.instagram.com/p/B_2BQuXnjmc/

https://www.instagram.com/p/CnNLeWqAd3F/

https://www.instagram.com/p/CILO6inphod/