Lauren is an experienced creative copywriter and editor with two first-class writing degrees and more than a decade of experience in brand storytelling. With expertise in social media, thought leadership, and pitch-perfect taglines, she firmly believes that the best way to reach people is by setting aside who we are as customers, and speaking to who we are as humans.
Services
Storytelling
Writing sharp and polished longform articles is one my greatest strengths and joys. I also regularly lead interviews with business leaders, stakeholders, and customers who either aren’t used to, or don’t have the time to write their own content, drawing on the best parts of our conversation to create compelling, authentic content that looks, sounds, and feels just like my subject.
I also help provide training for others looking to explore the craft and recently co-created and hosted a brand storytelling masterclass for staff at LinkedIn HQ.
Scripts
I work with clients to create scroll-stopping social video and voiceover scripts that keep the viewer engaged as they take in what they are watching. Whether you’re working on a series of TikToks to promote your business, or a shortform documentary to show others why you do what you do, I make sure every word works hard to tell your story.
Shortform and Social
I create succinct creative copy for a wide range of assets, from campaign wrappers ChatGPT wishes it could come up with, to razor-sharp ads, quote cards, infographics, and witty memes.
Lauren lives, works, and writes in South London.
Contact Lauren for more info.
CV
Expertise
Punch Communications, Senior Editorial Manager (May 2018 - Present)
Various, Freelance Writer and Editor, (July 2012 - Present)
JBH, Content Specialist, (August 2015 - May 2018)
Longneck & Thunderfoot (January 2014 - August 2015)
Education
Masters degree in Modern English Studies (Pass with Distinction)
BA English and Creative Writing (First Class Honours)
Extra
My passions include creative reading and writing, social justice, fitness and music– in the summer I spend weekends in a campervan working as a facepaint artist (!)